Eminem Sues Audi

Eminem's 8 Mile Style LLC is suing Audi AG. Em's brand filed a lawsuit against the car company claiming they are using the rapper's hit song "Lose Yourself" illegally in a new commercial.

8 Mile Style filed a lawsuit in Hamburg Regional Court in Germany. "Lose Yourself" is the same song that featured in the popular Chrysler 200 ad that debuted during the Super Bowl.

“We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler’s commercial campaign,” Eminem's lawyer Joel Martin said.

Eminem Boosted Chrysler Sales

Automotive giant Chrysler Group LLC post its first profitable quarter since it filed for bankruptcy two years ago. It is being speculated that the popular Detroit-themed “This is the Motor City and this is what we do” ad featuring Eminem helped boost the company's sales over the past few months.

The Eminem ad was debuted during this year's Super Bowl. Last year Chrysler suffered a $197 million net loss during the same time period that, this year, posted a $116 million profit this quarter, increasing its net revenues 35 percent to $13.1 million.

“It clearly had a fairly big impact also on market levels with (the) Eminem Super Bowl ad being extremely well-viewed on YouTube,” said Chrysler CFO Richard Palmer. “And introducing the tag line ‘Imported from Detroit.’”

“I think it’s fair to say that we are certainly - internally - very pleased with the results Chrysler has been able to achieve in the first quarter of this year,” said Chrysler CEO Sergio Marchionne.

Dr. Dre Partners WIth Chrysler

Dr. Dre, like his protege Eminem, has developed a new partnership with Chrysler. The legendary producer's Beats By Dre technology will be included in the 2012 300 Sedan, with Dre helping to design and tune the 10-speaker sound system that comes in the new vehicle.

Dre and Interscope CEO Jimmy Iovine will also be working on the sound for other models after the 300S rolls out.

"Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars," said Iovine. "Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve."

It was also announced that Dre will be starring in a new Chrysler commercial.