E-40 has had his ups and downs with major labels over the course of his career, and the Bay Area legend is a staunch advocate for indie labels in hip hop. 40 explained his position and why the big labels aren't always the best thing for an artist looking to establish himself.
"You caught up in a deal and a lot of times they'll water your a** down," E-40 said in an interview. "They gonna be chasing a single and water it down. They want to hear a single before they actually start investing their money in you. They'll sign you but while you working on your album the A&R's coming in there like 'We got one!'"
"Now it could be good if you got a single that caters to the hood and it got crossover appeal, that's the blessing," 40 continued. "But that's like one of them ones when you hit the lottery. That sh*t don't happen all the time. A hit don't just happen. A hit comes out of nowhere, like a real contractual hit. You can't force that sh*t. It's gotta come natural like an afro."
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