Friday, May 13, 2011

Hermes goes utilitarian ( merchandising )




We're not always huge fans of what the Hermes store along Bond street do in their windows, although this scheme is enormous fun.  With their back to basics, utilitarian scheme, ya' know keeping it real an' all that, we have to admit that it did bring a smile to our faces.  Scrubbing brushes, Belfast sinks, pots and pans, clothes dryers and so on couldn't be further from the clientele that this brand probably attracts, however here it is.  The humour is wonderfully fun and a breathe of fresh air from this luxury brand.

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